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Dave De Noma

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Dave De Noma

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  • Home
  • Learn About Dave De Noma
    • Career History
    • Marketing Achievements
    • My Sales Accomplishments
    • Skills
    • Education
    • Ingenuity Library
    • Athletic Acomplishments
  • More
    • Home
    • Learn About Dave De Noma
      • Career History
      • Marketing Achievements
      • My Sales Accomplishments
      • Skills
      • Education
      • Ingenuity Library
      • Athletic Acomplishments
  • Home
  • Learn About Dave De Noma
    • Career History
    • Marketing Achievements
    • My Sales Accomplishments
    • Skills
    • Education
    • Ingenuity Library
    • Athletic Acomplishments

We are what we repeatedly do. Excellence, then, is not an act, but a habit.


Will Durant

Career History

 I am a commercial leader who has mastered the full spectrum of revenue growth. My award winning pharmaceutical sales background provides an unmatched understanding of HCP and patient needs. I now use that expertise to lead high-level KOL advisory boards, guide the development of all clinical and patient facing materials, and ensure every single asset passes Veeva MLR review efficiently. I build what sales teams need because I know what works. 

My Marketing Video Production

I was instrumental in launching Cerefolin Brain Wellness™, a medical food for Mild Cognitive Impairment (MCI). This included the first ever national TV campaign (Linear & Connected) for a medical food therapy. Working with partners, I helped shape all launch aspects: packaging, label, Amazon PDP, website, consumer insights, and creative. I also secured network broadcast clearances. For the HCP launch, I was solely responsible for producing 30+ marketing pieces for day one provider launch.

My Career History

 

Areas of Expertise


My career is built on a "360-degree" foundation of commercial expertise, blending frontline sales execution with high-level marketing strategy.

  • Sales Leadership: National Sales Training, Team Mentorship, Quota Attainment, Peer Leadership
  • Marketing Strategy: Brand Management, Go-to-Market Strategy, Product Relaunch, DTC Campaigns
  • HCP & KOL Engagement: Advisory Board Leadership, Speaker Programs, Clinical Messaging
  • Revenue Growth: Territory Turnaround, New Market Penetration, Driving New Patient Starts
  • Operations & Analytics: CRM (Veeva, Salesforce, Power BI), Data-Driven Targeting  Budget Management 



Professional Experience


Associate Brand Manager – Medical Foods & Targeted Nutrition

Alfasigma USA | May 2023 – Present


Transitioning from a top-tier field sales role, I now lead brand strategy, HCP marketing, and national KOL engagement. My "field-first" perspective ensures all marketing assets and strategies are designed to be effective, practical, and drive sales performance.


Key Achievements:

  • Relaunched a legacy medical food brand, driving 41% YOY growth in new patient starts in the HCP channel.
  • Spearheaded the complete in-housing of the national KOL engagement program (speaker bureaus, advisory boards), generating $118,000+ in first-year savings.
  • Directed a multi-channel DTC product launch that generated multi-million-dollar revenue within the first 5.5 months, exceeding all forecasts.
  • Designed a patient "Welcome Box" program that grew retention rates by 23% 20and improved refill rates by 17%.
  • Introduced AI to the Marketing department, drastically increasing proficiency in project development and execution.


Specialty Sales Consultant & National Sales Trainer

Alfasigma USA (formerly Nestlé Health Science / Pamlab) | January 2017 – April 2023 


Managed a high-performing, multi-state territory focused on pharmaceuticals and medical foods. I engaged a wide range of specialties, including Neurology, Psychiatry, GI, and Endocrinology.


Key Achievements:

  • Achieved consistent top national sales rankings: 19th, 21st, 27th, and 24th from 2018 to 2021.


  • Served as a National Sales Trainer Facilitator, mentoring new hires and training national teams on complex clinical messaging, MOA, and competitive selling.
  • Championed new product positioning and trained district peers on clinical messaging to elevate the entire team's performance.


Specialty Sales Consultant

Nestlé Health Science (Pamlab Division) | February 2013 – December 2016 

Maintained top sales performance and territory leadership through the company's acquisition by Nestlé.


Key Achievements:

  • Earned the Pinnacle Club Award (2016) for the highest level of national sales achievement.
  • Honored with the corporate-level "Be Bold" Corporate Leadership Award (2016).
  • Co-developed the Deplin BMI marketing message and created national sales training content that was distributed to the entire sales team35.


Senior Medical Representative

Pamlab, LLC | November 2002 – February 2013 


Built and managed a high-performing territory, establishing a strong foundation in prescription pharmaceuticals and medical foods.


Key Achievements:

  • Achieved #2 in the company for total sales (2009)


  •  Selected as one of the first two representatives promoted to the inaugural Senior Sales Consultant position (2012) in recognition of top-tier sales and leadership.
  • Awarded President's Club (2004) , District MVP (2x), and Rookie of the Year (2003).


  • Launched 4 Rx Medical Foods in new territory.


  • Top in sales for the promotion of a new product Pancof PD.


  • Contributed to the growth of Foltx to become one of the top 100 prescribed products.  


Progressive Leadership & Sales Roles

United Parcel Service (UPS) | 1987 – 2002 


Held five progressive leadership roles, building a foundation in sales, training, and operations management.


Key Achievements:

  • Account Executive: Awarded the UPS Bronze Eagle Award for top 10% national sales results and negotiated contracts totaling $15.3M.
  • Corporate Trainer: Trained over 250 employees and management staff during a major corporate outsourcing transition.


Awards & Recognition Highlights

  • Pinnacle Club Award
  • President's Club Award
  • Be Bold Corporate Leadership Award
  • Top National Sales Rankings
  • UPS Bronze Eagle Award (Top 10% Nationally)
  • District MVP (2x)
  • Rookie of the Year
  • Inaugural Senior Sales Consultant Promotion out of 178 consultants


Education & Certifications

  • Certificate, AI in Marketing (2024) Cornell University
  • Certificate, Essentials of Marketing (2024) Northwestern Kellogg School of Management
  • Bachelor of Science, Criminal Justice University of Cincinnati 

Skills

Education & Certificates

Key Achievements

 My skills are a portfolio of results. I specialize in commercial strategy, sales leadership, and marketing execution.  

View Skills

Key Achievements

Education & Certificates

Key Achievements

 Excellence is a habit. This is my decades-long history of consistent, award-winning performance. 

View Acheivements

Education & Certificates

Education & Certificates

Education & Certificates

 A commitment to professional development is one of my key values. 

View Education History
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Dave De Noma

GERMANTOWN OH 45327

5132270966

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