Excited about starting the next chapter in my life!
Marketing Accomplishments
Managed and created over 190 documents within the Veeva Vault MLR review process.
Introduced AI to the Marketing department, drastically increasing proficiency in project development and execution.
Spearheaded the rebranding and relaunch of a legacy medical food, driving 41% year-over-year growth in new patient starts.
Developed new patient welcome boxes for our specialty pharmacy channel, growing retention rates by 23%.
Cerefolin Brain Wellness Brand Strategy:
Co-managed the full brand lifecycle, from initial concept, market evaluation, and consumer testing to developing the brand persona and positioning, while jointly driving HCP engagement, securing C-level buy-in, and navigating the end-to-end Medical, Legal, and Regulatory (MLR) approval process.
(See Results below)
Cerefolin.com
As the co-creator for the brand website, I partnered with our agency to ensure all content aligned with the brand persona and that all information was accurate. I also took full ownership of the clinical claims documentation, managing and linking all claims through the Medical, Legal, and Regulatory (MLR) review process.
Click image to visit website.
Amazon Product Detail Page
I was a key contributor to the Amazon Product Detail Page (PDP) launch. I collaborated with the team and agency on all copy and content, and was specifically responsible for managing the entire compliance and approval process: from uploading the asset into Veeva Vault to linking all claims and navigating it through the full Medical, Legal, and Regulatory (MLR) approval.
Health Care Provider and Patient Educational Material
I orchestrated the creation of over 30 assets for the Health Care Provider (HCP) and patient education rebrand, from initial concept to final execution. As the sole contributor, I developed materials for both patient and HCP audiences and personally managed the end-to-end compliance process. This involved not just the technical Veeva uploads and claims linking, but also proactively leading MLR meetings to ensure all content was compelling, accurate, and fully compliant.
